Dec 05, 2025
3 min read
With the permission of all cities and financial income to the city council, Netflix fills public spaces in the city center and in the last period of the year in the last period of the year with advertising campaigns in the last period of the series. In addition, 20 narratives up to 20 predictions will be made in the headquarters of the local government and this activity is also free. We Madrid
The advertising "invasion" of 'Stranger Things' on the streets and buildings of Madrid leaves only 1,528 euros in the municipal coffers
You have left the station.The Gran Vía is closed and the Madrid metro is sailing.Everyone is shopping for Black Friday.At the door you cross the street of San Martín, which ends in the Plaza de Callao, to marvel at the new lights that look like an alphabet soup.You feel that you are part of the Enlightenment.It's Friday, Christmas is approaching and the center is packed.At the station of the Sun, several curious eyes are looking at the little black arms that cover the plate of the station.There's a billboard above, and it explains everything: it's a "portal to an upside-down world" announcing the latest season of Alien.
At the end of November, the Friday Edition of this famous Netflix was published, in which some children go to another world of magic through the portals as a unit at the door of Subban. From the Thursday before the sale and until the following December 13, there will be other stages like Teforoni The secret building, but the game also extends to the public road.
Home ordinances require a fee for "Private use of public property to develop advertising activities", they must pay the city to municipal professions to develop advertising campaigns.Officials vary by region, although those in the center are the highest and include the area around Callao.is a role-playing club that is located and is located on Thursdays. On the left, the entire bridge is crossed by four.
"They left a lot of money," he said as he was passing through Ka Kalao. But it is not included in the government's fines: the Council of Madrid City confirmed to this newspaper that it was made by the city committee, and it has been approved until January 6, when netflix has paid 1,528 euros for advertising to be shown in the best area for 41 days. This is the only information it provides.
An expert in many publications used to keep a secret of how much has been spent in this campaign and does not say whether he has paid nothing for using public space for public advertisements.But it has moved the map, as an exercise exercise, as other crops and other sessions have sanctified the hatred of Gía. Unexpected things attack the city, it can be read at the bottom of the map.The advertising booklet shows various details that the parts have references to other chains, and some were given large goods.
The Council does not give details the exact amount of each action at street level, which includes rarely explored spaces for advertising about the city councilors, not all the initiatives, that is, advertising even in the backward world - and the fence with the name of the The series, the platform requested permits from Metro de Madrid, an entity dependent on the Community of Madrid.
When asked about this, a spokesperson clarified that it is a joint commercial arrangement in which Netflix contracts space to promote itself in "special" places, such as the porch, lobby or platform.Advertising media requests in stations are managed through external advertising awarding private company JC Decaux.But the rest of the use is directly dependent on the Madrid metro, as in the case of the entrance with the premiere of Stranger Things.
"It's a line of business that's operated for many years, along with renting space for movies such as Ghostbusters audiovisuals, such as Garfield and other Ghostbusters audiovisuals, such as Garfield and Company Mobile Lancaster.
From madrid to the up side ("up world") is the name of the street located in the heart of Madrid, the area is visited by 123 million people every year.Its final plan is the projection of the Royal Post Office, the headquarters of the region, which until today the performance takes place from the Christmas calendar.But under the rule of law, when many people pass through central Madrid, the This big one building in Puerta Del Sol has posted pictures of Netflix shows on its wall.Community sources in Madrid indicate that the company does not pay for the promotion of the product on public property, located in the state area.
The first session of this screening took place on Thursday evening at 8:00 pm.To make it look better, some city workers were responsible for turning off the central street lights of the square first.After that, for eight minutes, a number of images were shown, hinting at different characters and plots.Many viewers watched with curiosity, some shocked because they had hoped to see a Christmas montage promoted by the Madrid community."But it's all advertising," lamented one critic.made
With the help of the community of Madrid or the city council, the ads placed in Netcrix ads are regular in the capital.Just seven months ago, the jubilee tree was cut and the street alcalá was cut, and the sign between Puerta de alcalá and Cibalá - between Puerta De
After the pandemic, Callao Square has become the most common environment for "live" campaigns advertised by brands, who use it as part of other wider advertising projects in search of profit and visibility through the utilization of municipal space.These days, for example, the aforementioned Netflix lights, two meninas and El Corte Ingles Christmas stalls gather.
To show next to the cinema, according to the current rates of the Madrid City Council, brands must pay around 7,200 euros per day to use a 100 square meter square (10x10 square meters).That's usually three times what is paid in Puerta del Sol, where Stranger Things is now.A great debut that uses public streets to promote private amenities at an affordable price.
