Feb 11, 2026
3 min read
Discover the largest television in the world at ISE in Barcelona: Samsung is revolutionizing the audiovisual industry with innovations
Samsung shines with the world's largest TV at ISE in Barcelona
Europe's Integrated Systems will end up being the technology brother of Mobile World Congress and launch the biggest conference to revolutionize the audio field.
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Anyone who wants to look into the future must be in Barcelona today.This is not a metaphor.While the train train suffers from a local mobility crisis that has entangled thousands of national congress participants on the morning of February 3, inside the Fira de Barcelona, , the world works with a precision and resolution that the human eye can barely process.
Launching its 2026 edition this Tuesday until Friday 6 February, Integrated Systems Europe (ISE) has ceased to be the technology brother of Mobile World Congress (MWC) and has become a giant with its own identity.If mobile is the place to discuss where technology is going, ISE is the place to touch, see, and feel that technology.This year, when you walk through the doors of Pavilion 3, you instinctively know that sound is important, but photography attacks everything.
biggest TV in the world
Recuerdo vívidamente el antiguo despacho de mi padre. Tenía un ordenador de color blanco, una especie de caja descomunal, que al encenderse emitía un zumbido tan intenso que parecía un motor de avión calentando en la pista. Hoy, parada frente al stand de Samsung Electronics, pienso en ese viejo ordenador ruidoso con imágenes tan pixeladas, que a veces resultaba difícil de descifrar.
Returning now, I notice with more wonder all the curtains, their presence is almost scary.What is in front of me is Samsung's 130-inch micro RGB display, the largest television made with this technology.
"It's hard to have another screen in a saturated market"
This device, called the R95H model, is not only designed to be in the living room, but also to be another window into the world of your home.It sits between the latest OLED and the most advanced MiniLED, with powerful image settings that allow you to get closer to the screen without losing detail.It offers deep blacks and strong yet balanced colors.reflection therapy.Thanks to German VDE certification and Glare Free technology, the pavilion light will not jump off the screen.
"It's hard to have a different screen in a saturated market," said one Samsung engineer during the tour, "but this is the pinnacle. It will be available at the end of the year simultaneously worldwide."
New shop windows
ISE, which is expected to reach 90,000 attendees and generate 520 million euros for the city, is the biggest place for business solutions.Going on a tour of new features, Samsung is sending its artillery to the retail sector."Less is more," Samsung says of its philosophy.
I'm standing in front of an 85-inch screen that seems to defy optics.It is Samsung Space Signage.It's about five centimeters thick, but it's depth that matters.It's 3D, but without the annoying glasses.“Imagine being in a luxury store or design space,” they suggest.The image leaves the frame and flies towards the viewer.
Samsung wants to destroy paper in all its formats
Samsung also showed off its color e-paper technology. To achieve sustainability and permanently eliminate paper from signage, these color e-ink displays do not consume static energy. "You only spend money if you want to change your image," they explain.
You can upload content via mobile phone or USB.Resistant to rain, heat and cold.This is the end of sun-worn printed posters;A digital solution with a minimal carbon footprint that satisfies customers who are increasingly demanding responsible technology.
Exhibitions shown on a thousand screens
To walk through ISE is to realize how much screens have become the central language of our time. They are getting bigger, thinner, brighter and smarter. Yet amid so many amazing events, the inevitable question arises: How meaningful is growth? What role do humans play in this exciting ecosystem?
Once you leave the pavilion, the natural light of Barcelona seems strangely soft, almost matte, after the explosion of color inside.Each brand not only presented their most powerful TVs, but also painted a portrait of where screen usage is headed.The future will be bright, immersive and much more convenient than your father's old computer.
